Digital Marketing
Digital marketing is a new form of marketing strategy that emerges in the 21st century. It utilizes the internet and digital channels to connect with current and prospective customers. Unlike traditional marketing, digital marketing offers more possibilities and variations while being more cost-effective.
A Website with no traffic is like a store with no customers. No matter how fancy it is, it's not bringing you benefits.
Our digital marketing experts will develop sustainable strategies to bring in more traffic and, by extension, boost sales and increase brand awareness. We provide three services for Toronto businesses:
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
PPC is an internet advertising model used to drive traffic to your website where you only pay when someone clicks on one of your ads.
Social media marketing is the use of various social media platforms to connect with your audience in order to build brand, increase sales, and drive website traffic.
In the digital marketing world, every little thing you do can and will affect your website's visibility.
Being based in Toronto, we serve businesses across the GTA. By providing unique strategies and plans, we ensure that you are getting the most bang for your buck.
SEO Service
Content Management
First things first: Google doesn’t like keyword salad. Having great content can dramatically improve your chances of a great SEO ranking. Search engine robots love new content and so will your viewers. The same goes with images; consumers often spend as much time searching for photos as they do text. As such, at MOOC, we do what we can to select the most relevant images & keywords and customize them to fit your brand while helping you stand out from competitors.
Personalization
Personalization contributes to a more relevant customer experience and boosts the performance of your website by reducing bounce rate and increasing engagement. After all, visitors to your site are more likely to stick around if they’re shown personalized products or advertisement recommendations. According to your business’s needs, our team at MOOC will create personalized plans, while utilizing features such as sitemap, robot, metatag, etc. to increase your SEO ranking.
Analytics Solutions
Every month, we report back to our clients. With each report, we’ll give you a detailed analysis and give solutions to improve website performance. Your business deserves an understanding of your customers’ behaviour and your campaign performance.
Local & Regional SEO
Search engine algorithms are always changing in order to serve the best information at an individual level. That means local search is much more important than ever for small businesses. For example, it is particularly important for a local Toronto business to optimize SEO ranking within the Great Toronto Area. Being based in GTA, our team at MOOC is very experienced with local SEO and we will get your page there.
Pay-Per-Click Service
Keyword Management
The cornerstone of any successful PPC campaign is keyword research. Keyword management is a science, ensuring that your ads show up at the right time and in the right place. Our marketing experts at MOOC will help your business to acquire, refine, and organize your PPC keywords, resulting in more effective pay-per-click campaigns.
Reach Business Goals
PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure to a successful campaign and high e-commerce sales. PPC is a powerful tool for aligning website traffic drivers to end goals. Our team at MOOC is here to assist your business in utilizing such tools and reach your business goals effectively and efficiently.
Personalized Plan
Every business is different and unique! This is why at MOOC, we create personalized and unique plans to meet different demands. Through identifying specific demographics, targeting specific locations, personalizing your budget plan, and selecting the appropriate display devices and schedule; our team is dedicated to present you with the most effective plan in maximizing performances and results.
Measurable and Trackable
A major benefit of PPC advertising is that it runs through Google Ads, which makes it very easy to measure and track. At MOOC, our teams will provide you with detailed monthly analytics addressing performance details, including impressions, clicks, and conversion rates.
Social Media Service
Create Brand Recognition
Gaining brand recognition is one of the most important aspects of social media marketing. Consumers tend to prefer brands that they recognize when making a purchasing decision. As a result, social media management comes in handy where it allows easy and effective brand building. At MOOC, we create personalized and unique plans for your business. We pride ourselves on growing your brand’s social community and engaging with the right audience.
Retargeting
Retargeting is a wonderful tool for social media marketing. Generally, only 2% of customers will actually purchase something during their first visit to your site. Advertising can help reach that other 98%. By generating unique strategic plans, we will help your business to retarget and drive consumers back to your business again and again.
Assist with Increasing Website Traffic
With the daily increasing WEB 2.0 users, various social media platforms, such as Instagram and Facebook, start to play a crucial role in increasing business’s online presence and website traffic. At MOOC, our experts are well-trained in running social media campaigns and management. Through the usage of links and smart hashtags, we will help you achieve higher website traffic.
Long-Term Management
Managing social media accounts can be a lot of work and very time-consuming. However, we can help with that. Our team at MOOC will help you run all of your social media accounts. From creating conversations, to sharing brand stories, to making smart posts; we will make sure that you only leave with happy and satisfied consumers who will keep coming back to your business.
Frequently Asked Questions
Basically, SEO, or Search Engine Optimization, is a part of digital marketing strategy that focuses on making a website more visible in search engine (eg. Google) results pages in order to drive traffic to the website. Organic traffic is gained from clicks on these search results.
If you want your business to become the top Google result without paying to promote your website, that's a definite yes. Remember, organic (unpaid/unpromoted) search results usually account for 53% of total site traffic. It's simple: the more people who visit your site, the more potential customers you get, and the more income you make.
Before, search results were all about keywords; this is not the case anymore. Today, search engines like Google have over 200 factors to consider to provide the best results to users. Relevance, trustworthiness, previous traffic, and length of sessions are only pieces of a complex puzzle that's different for every business. If this all sounds confusing to you, don't worry, that's what we're here for.
If it were 15 years ago, you'd potentially see results in just a couple of weeks. This is no longer the case. Now it takes time for a newly launched website to perform well organically as Google ranks it for relevance and authority. Nowadays, websites need to earn their place over the course of 6 months to a year. Even this is highly dependent on the service your business provides, the level of competition (locally and globally), and how many resources you allocate to your strategy.
