Digital marketing is a new form of marketing strategy that emerges in the 21st century. It utilizes the internet and digital channels to connect with current and prospective customers. Unlike traditional marketing, digital marketing offers more possibilities and variations while being more cost-effective.
Our digital marketing experts will develop sustainable strategies to bring in more traffic and, by extension, boost sales and increase brand awareness. We provide three services for Toronto businesses:
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
PPC is an internet advertising model used to drive traffic to your website where you only pay when someone clicks on one of your ads.
Social media marketing is the use of various social media platforms to connect with your audience in order to build brand, increase sales, and drive website traffic.
In the digital marketing world, every little thing you do can and will affect your website's visibility.
Being based in Toronto, we serve businesses across the GTA. By providing unique strategies and plans, we ensure that you are getting the most bang for your buck.
First things first: Google doesn’t like keyword salad. Having great content can dramatically improve your chances of a great SEO ranking. Search engine robots love new content and so will your viewers. The same goes with images; consumers often spend as much time searching for photos as they do text. As such, at MOOC, we do what we can to select the most relevant images & keywords and customize them to fit your brand while helping you stand out from competitors.
Personalization contributes to a more relevant customer experience and boosts the performance of your website by reducing bounce rate and increasing engagement. After all, visitors to your site are more likely to stick around if they’re shown personalized products or advertisement recommendations. According to your business’s needs, our team at MOOC will create personalized plans, while utilizing features such as sitemap, robot, metatag, etc. to increase your SEO ranking.
Every month, we report back to our clients. With each report, we’ll give you a detailed analysis and give solutions to improve website performance. Your business deserves an understanding of your customers’ behaviour and your campaign performance.
Search engine algorithms are always changing in order to serve the best information at an individual level. That means local search is much more important than ever for small businesses. For example, it is particularly important for a local Toronto business to optimize SEO ranking within the Great Toronto Area. Being based in GTA, our team at MOOC is very experienced with local SEO and we will get your page there.
The cornerstone of any successful PPC campaign is keyword research. Keyword management is a science, ensuring that your ads show up at the right time and in the right place. Our marketing experts at MOOC will help your business to acquire, refine, and organize your PPC keywords, resulting in more effective pay-per-click campaigns.
PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure to a successful campaign and high e-commerce sales. PPC is a powerful tool for aligning website traffic drivers to end goals. Our team at MOOC is here to assist your business in utilizing such tools and reach your business goals effectively and efficiently.
Every business is different and unique! This is why at MOOC, we create personalized and unique plans to meet different demands. Through identifying specific demographics, targeting specific locations, personalizing your budget plan, and selecting the appropriate display devices and schedule; our team is dedicated to present you with the most effective plan in maximizing performances and results.
A major benefit of PPC advertising is that it runs through Google Ads, which makes it very easy to measure and track. At MOOC, our teams will provide you with detailed monthly analytics addressing performance details, including impressions, clicks, and conversion rates.
Basically, SEO, or Search Engine Optimization, is a part of digital marketing strategy that focuses on making a website more visible in search engine (eg. Google) results pages in order to drive traffic to the website. Organic traffic is gained from clicks on these search results.
If you want your business to become the top Google result without paying to promote your website, that's a definite yes. Remember, organic (unpaid/unpromoted) search results usually account for 53% of total site traffic. It's simple: the more people who visit your site, the more potential customers you get, and the more income you make.
Before, search results were all about keywords; this is not the case anymore. Today, search engines like Google have over 200 factors to consider to provide the best results to users. Relevance, trustworthiness, previous traffic, and length of sessions are only pieces of a complex puzzle that's different for every business. If this all sounds confusing to you, don't worry, that's what we're here for.
If it were 15 years ago, you'd potentially see results in just a couple of weeks. This is no longer the case. Now it takes time for a newly launched website to perform well organically as Google ranks it for relevance and authority. Nowadays, websites need to earn their place over the course of 6 months to a year. Even this is highly dependent on the service your business provides, the level of competition (locally and globally), and how many resources you allocate to your strategy.