Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Our SEO experts will develop sustainable strategies to bring in more traffic and, by extension, boost sales and increase brand awareness. We provide three services for Toronto businesses:
SEO is constantly evolving. In the digital marketing world, every little thing you do can and will effect your website's visiblity.
Being based in Toronto, we focus on local SEO, helping businesses in the GTA get more bang for their buck with their website.
First things first: Google doesn't like keyword salad. Having great content can dramatically improve your chances of a great SEO ranking. Search engine robots love new content and so will your viewers. Secondly, consumers often spend as much time searching for photos as they do text. As such, we do what we can to select the most relevant images and customise them fit to your brand.
Search engine algorithms are always changing in order to serve the best information at an individual level. That means local search is much more important than ever for small businesses. Whether it’s on a search engine results page, social media, or a local blog post, we'll get your page there.
Every month, we report back to our clients. With each report, we'll give you a detailed analysis and give solutions to improve website performance. Your business deserves to understanding of your customers' behavior and your campaign performance.
Unique social media management services must be designed for each and every business. We pride ourselves in growing your brand’s social community and engaging with the right audience. Our re-targeting campaigns will make sure your page's visitors keep coming back.
Basically, SEO, or Search Engine Optimization, is a part of digital marketing strategy that focuses on making a website more visible in search engine (eg. Google) results pages in order to drive traffic to the website. Organic traffic is gained from clicks on these search results.
If you want your business to become the top Google result without paying to promote your website, that's a definite yes. Remember, organic (unpaid/unpromoted) search results usually account for 53% of total site traffic. It's simple: the more people who visit your site, the more potential customers you get, and the more income you make.
Before, search results were all about keywords; this is not the case anymore. Today, search engines like Google have over 200 factors to consider to provide the best results to users. Relevance, trustworthiness, previous traffic, and length of sessions are only pieces of a complex puzzle that's different for every business. If this all sounds confusing to you, don't worry, that's what we're here for.
If it were 15 years ago, you'd potentially see results in just a couple of weeks. This is no longer the case. Now it takes time for a newly launched website to perform well organically as Google ranks it for relevance and authority. Nowadays, websites need to earn their place over the course of 6 months to a year. Even this is highly dependent on the service your business provides, the level of competition (locally and globally), and how many resources you allocate to your strategy.