Search Engine Optimization (SEO)

Attract more organic traffic to your site

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Basically, SEO, or Search Engine Optimization, is a part of digital marketing strategy that focuses on making a website more visible in search engine (eg. Google) results pages in order to drive traffic to the website. Organic traffic is gained from clicks on these search results.

Mooc SEO Illustration
Google Search Console
Google Analytics
Google Trends
SEM Rush

Organic traffic is always encouraging

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Content management

Google doesn’t like keyword salad. Having great content can dramatically improve your chances of a great SEO ranking. Search engine robots love new content and so will your viewers. At MOOC, we select the most relevant images & keywords and customize them to fit your brand while helping you stand out from competitors.

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Local & regional SEO

Search engine algorithms are always changing to serve the best information at an individual level. That means local search is more important than ever for small businesses; a local Toronto business would do well to optimize SEO ranking within the Great Toronto Area. Based in GTA, our team is particularly well versed in SEO for the region.

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Analytics solutions

Every month, we report back to our clients. With each report, we’ll give you a detailed analysis and give solutions to improve website performance. Your business deserves an understanding of your customers’ behaviour and your campaign performance.

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Personalization

Personalization creates a better customer experience and boosts the performance of your website by increasing engagement. After all, visitors are much more likely to stick around if they’re already interested in what you have to offer. Mooc takes all this into account when creating tailor-made plans our clients.

How to tackle SEO?

Step 1: Research

  • Analyze your website performance
  • Analyze competitors’ SEO status
  • Evaluate company market position
  • Keyword Research

Step 2: Implementation

  • Install Google Analytics
  • Create XML sitemap
  • Add alt tags
  • Create page title and descriptions
  • Add location to Google Maps
  • Rename page URL’s

Step 3: Analysis

  • Provide monthly report
  • Advising client for better performance

FAQ

Question and Answer

If you want your business to become the top Google result without paying to promote your website, that's a definite yes. Remember, organic (unpaid/unpromoted) search results usually account for 53% of total site traffic. It's simple: the more people who visit your site, the more potential customers you get, and the more income you make.

Before, search results were all about keywords; this is not the case anymore. Today, search engines like Google have over 200 factors to consider to provide the best results to users. Relevance, trustworthiness, previous traffic, and length of sessions are only pieces of a complex puzzle that's different for every business. If this all sounds confusing to you, don't worry, that's what we're here for.

If it were 15 years ago, you'd potentially see results in just a couple of weeks. This is no longer the case. Now it takes time for a newly launched website to perform well organically as Google ranks it for relevance and authority. Nowadays, websites need to earn their place over the course of 6 months to a year. Even this is highly dependent on the service your business provides, the level of competition (locally and globally), and how many resources you allocate to your strategy.

You’ll receive a monthly ranking report about your website where you can see month-over-month changes on the Google Search Engine Results Page (SERP). This provides you with certainty in the early months that although there might not be obviously increasing in calls or sales, that you are truly growing every single week and we definitely will let you reach your goal at the end.

Toronto website, app development agency.

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