BCG is a construction and renovation group committed to delivering homes that enhance the quality of life. Each team member's vast knowledge and skill sets bring incredible value in meeting the unique requirements and creating each design. The brand's tonality presents stability and trustworthiness, which are demonstrated by the colours and structure of its logo.
Based on the original logo, we further emphasized the authority and professionalism of the company as a construction and renovation team by improving the font and re-layout, visually unifying the visual characteristics of each element, and further determining the main structure of the new logo that resembles the exterior of house structure through the deconstruction and understanding of the image of the house. At the same time, we designed various alternates to facilitate and expand the application of the company's logo in multiple scenarios.