Yakiniku is a Japanese BBQ style restaurant, its famous for their buffet style which is to offer customers with wide range of food choices. Furthermore, Yakiniku intends to offer young professionals and college students a comfortable environment to eat their favorite BBQ meat when they are free from work or school. The customers who like BBQ beef will enjoy a totally different BBQ style in Yakiniku.
Yakiniku's logo is simply a Chinese character that reperents "burning." It is reflecting how Yakiniku's main course is BBQ meat. When customers go to this restraurant, they will simply notice how "burning" meat smells delicious it is. To match restaurant its overall Japanese tone, the font of its logo using Japanese style brush stroke and the background texture using Japanese paper as its main background. The main colors are plain white, carbon black, and golden yellow, which consist as one idea, delicous burning meat. In addition, Yakiniku has publiched many desciount brouchure and flyers during holiday and vacation to attract local customers to attend the restaurant.