The Ginseng promotional posters are designed for Chinese herbal shop owners located in a Chinese mall. Its targeted audiences are tourists who want to purchase local Canadian ginsengs and local old people who like to drink or eat ginseng as nutrition products. Our attractive posters intend to appeal to their customers to buy Canadian high-quality ginsengs.
Ginseng promotional posters' main colour is the Canadian maple leaf red, which directly shows the products are made in Canada. Ginseng is a precious and expensive raw material for Chinese medicine and health products. Since we are considering how to present a beautiful image to its targeted audiences, we end up using gold and maple leaf red as its major colours, which represent high value and Canadian natural ingredients. The overall font of the poster adopts an old-fashioned brush font, showing the history of "ginseng" as a medicinal material and Chinese medicine.